We have always sourced directly to guarantee authenticity !
With the mera brand being sold to a new owner there was a short gap in supply to the UK which was quickly filled by counterfeit mera.
Mera Charcoal - A high quality Iranian Brand, similar texture as most of the high end easy lite names but produces the lowest amount of smoke we've seen in any easy lite charcoal. This may also explain why it's pleasant to smoke with.
80 Pieces of Superior Charcoal used for lighting bukhoor (incense).